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Category Archives: Dragon

CHINDIA – AS I SEE

The news of Chinese Army PLA moving, 19 kilometers deep, inside the Indian territory is old one. Now the new and important development is that since 1930 Hrs IST they started vacating their positions and till now (i.e., when you may be reading this article) would have nearly vacated.

I was always certain and specially turned more confident of my views on CHINDIA since 2001 onwards.  I saw the fact as if it were the destiny that were conspiring to keeps these two nations on the same side.

Though, I am not going to write much, so I am just attaching three separate comments and analysis I presented in response to two news items published 11 days ago, and one just 03 days ago. I knew that masses will not agree with my view point, but then this has been a history now. On the other side masses have never agreed with any one individuals. My comments/ analysis are serially numbered (in the way they were posted) at news sight:

 1.

Sometimes I doubt that Chinese army really has any bad intentions towards India, as this is something that will prove costly and lasting adventure for PLA. As India despite of lack of very good connectivity to borders via road and rail has the capacity to surprise Chinese Forces by its huge number alone, though cost of transportation may be higher for Indian when compared with that of China. The important aspect and insight that I am getting is, is that Chinese now want to block the infiltration of Uyghers and other trained militants from Pakistan. If this is the case then they should take Indian authorities into confidence and ask for a safe passage to execute its intentions. Any kind of mis-understanding would not alone dent Chinese Might (roughly 2/3 of India) and USA and Pakistan will stand to gain from it. If the issue is something else then I need to analyze further. Consequently one of its allies North Korea too will be slaughtered by South Korean Forces with various kind of aid from USA. Chinese should try to considered the border pact that too place between Indians and then Chinese Emperor in 1840 (approx). Hope Chinese are not deaf and idiots at same time. If they are then they should have an emergency plan (in case their forces engage with India) to take care of democratic revolt that would get a unfettered access and control at Tianmaan Square.

 2.

The militants trained by Pakistan after having turned Frankenstein monster for them, have also attempted to threaten Chinese sovereignty, specially vides on an ancient trade route connecting Ladakh to Yarkand in Xinjiang, China. Now its better for China to seek India’s co-operation in controlling the religion of terrorism and militancy, than thinking itself to be almighty to do what they want. Those 50 malnourished men of PLA are not being made to land in Jails in India for ever ( I do not suggest shooting those 50) due to patience and also due to it being a responsible power. As Chinese army (approx 8.5 in number) is no match for India’s (approx 16 soldiers). Anyway I do not want to talk this language till all the options are not exhausted, as even sacrifice of our one soldiers life is much costlier to their 50 and is no match in value terms. Chinese may be fed up with their population but Indians are not. I suggest them to recall preachings of their scholar who earned knowledge from Nalanda and Takshshila besides preachings of Prince Mahendra and Princess Sanghmitra about Buddhist ways of life.

 3.

Though it would be better for the Government of India starts considering bilateral relations between India and China in present context. If required Salman Khurshid should cancel his proposed visit citing the posture of PLA as reason. Government may further consider about not allowing the Chinese Premier enter into Indian Airspace or Ground Location based on such developments. It would be better to communicate it to Chinese at earliest time. Please do not use force immediately, as tensions between India and China on border issues will give USA Army and Navy a good advantage in case when it comes to tackling by North Korea, creating advantageous position in Yellow Sea, beside providing them with opportunity to promote and protect the heirs of Chinese Emperor (who was forced to flee by PLA in 1948) and provide them with all the support required to take control at least of Taiwan and Hong Kong. This would be in addition to funding of support required to be extended to Democratic Movement in China. China will automatically learn that how international diplomacy is handled.

I would love to hear the comments from audiences…

 

                                                                                                             …………… Always Yours — as Usual — — Saurabh Singh

THE JASMINE REVOLUTION — Part – I

At times, few events, though not very often noticed, normally not even thought worth being covered by national media, but when the acts happen to be of SUPREME SACRIFICE or same order, change course of not alone history but geography too. The attempt is not to dub an act of self immolation as an act of bravery, and normally hundreds of cases of self immolation and attempts of self immolation get reported in media every year, besides lot many which even fail to find space in news media in nearly all the corners of the world which without fuelling in a minor change in governance.

The name “Mohamed Bouazizi” is not a famous or well known name even today, and thus indirectly gives an impression that history in due course of time may even forget to contain any record of this name for reference of future generations. The act of self immolation by this Tunisian Street Vendor to protest against the corruption is an apt example of helplessness being faced by common men, irrespective of him being a citizen, subject, at mercy of any dictator, fascist or Junta or probably any other form of Structure of Governance.

Strange are ways things are destined, much beyond human vision and imagination, it seems if  21st Century were a Century of Convergence of Scale for nearly every sphere of human related activities. A Century standing witness to Convergence of Communication Technology and Tools, Convergence of Economies of Nations, Convergence of Trade, Convergence of Financial Governance, and perhaps even Convergence of Revolutions against Governance Structures across various nations and probably the list continue…s, neither can it be covered in this deliberation nor will it be attempted.

Till a couple of months back, the individual of the day was busy in himself thinking that all the problems could happen and will happen with others only, aptly defined selfish by Adam Smith and the league, was thinking of governance all around the globe being cool, calm and pleasant except the places messed up by United States of America. Perhaps still the individuals will remain individuals and will rarely form a society or nation; as people aware of history know very well that even the phenomenon or concept of nation is a gift of as recent as nineteenth century.

Connecting back, it was morning of December 17, 2010 when Mohamed Bouazizi, a 26 years old street vendor of Tunisia immolated himself protesting against corruption, an event of the magnitude often not even noticed by world media, the Arab World has not remained the same as it was till hours before of this act on the same day. It has left whole geo-political area simmering and inhabitants rumbling.  It has initiated a chain reaction.

The chain reaction, that has already made twenty three years old rule of Zine El Abidine Ben Ali, (in power since 1987) now a chapter in history of Tunisia. It did not stop here itself. It perhaps turned a torchbearer for other nations of geopolitical area often called as Gulf (British call it as Middle East), or as the author calls it, the Middle West. It did not stop at Tunisia. The next link in chain turned out to be Egypt. In Egypt, the war hero of Egypt Israel War of 1973 that made Egypt a power centre in Middle West and one time air force officer Hosni Mubarak was shown door after his thirty year rule. To world it may look a silent transition made success by people of Egypt but sources say that at least 300 people lost their life and another 3000 suffered injuries. Reality about real causalities is not known due to initial crack down on media and still no real transition to any new form of governance taking place. It is probably still another Hosni Mubarak just individual may differ, as no real transition to any form of governance has taken place, but junta in control.

“The phenomenon being deliberated, as on date, has come to be known as SIDI BOUZID REVOLT in Arab World and as JASMINE REVOLUTION elsewhere.”

Similar turmoil, protests against governments in place, in numerous other nations of gulf is being seen and also the ruthlessness and lack of human emotions with which they are being suppressed and retaliated by various governments in place. It is the same story today in Algeria, Bahrain, Jordan, Libya and Yemen.

Always Yours — As Usual — Saurabh Singh

Saurabh Wishes All His Audience Happy Republic Day — 2011

 

My Love-My Tri Colour

Republic Day Wish

 

 

 

 

AND THERE ARE MANY MORE– GOOD ENOUGH IN NUMBER TO MAKE THIS PAGE LOOK SHORT — SO PAUSING HERE.

 

ALWAYS YOURS —- AS USUAL —- SAURABH SINGH

TO KNOW MORE PLEASE DO CONTACT…

THE DRAGON AND THE ELEPHANT SHOULD TANGO

“THE DRAGON AND THE ELEPHANT SHOULD TANGO,Chinese Premier Wen Jiabao suggested today.

Wen came up with this quip to emphasise the need for the two Asian giants, whose rivalry has been compared to that between the dragon (China) and elephant (India), to come closer.

Speaking to group of editors and scholars before leaving for Pakistan he said that India and China were partners in cooperation and not rivals.

Wen had warm words of appreciation for his Indian counterpart Manmohan Singh describing him as a person “with an open and inclusive mind”.

The Chinese leader mentioned that the Cambridge University had brought out a publication containing speeches by him and Singh whose common theme was the importance of open and inclusive societies.

He distributed copies of that publication with his autograph to those present at the interaction.

Wen mentioned that the Indian Prime Minister had last year sent him a gift package of black tea and in return he had sent Chinese white tea. “That reminds me of how our two countries connect with each other.”

China to provide data of Sutlej river to India

China will provide India with real-time flood data of Sutlej river during monsoon, according to an agreement signed between the two countries.

Under the five year agreement, China will set up a special station in Tibet to monitor rainfall and flood to enable India get advanced warnings.

In turn, India will pay Rs 12 lakh per annum to China. The money will be used by Beijing to maintain the station, sources in the government said.

The flood data will be provided twice every day between June and October every year.

“Since we have five to six hydro electric power projects on the downstream Sutlej, the data will help us operate the projects in a safer environment,” a source said.

Floods in downstream Sutlej have been creating problems on the Indian side.

In July this year, India had renewed a similar agreement with China to get flood data of the Brahmaputra river. The agreement was signed in 2004.

Though China had been providing flood data of the Sutlej, the agreement will help streamline the system, especially during the monsoon season. New Delhi had been paying Rs 12 lakh per annum to China for data of the Brahmaputra.

Always Yours– As Usual — Saurabh Singh

Source: Business Satndard


THE ARRIVAL OF U. S. S. GEORGE WASHINGTON AIRCRAFT CARRIER IN YELLOW SEA HAS TRANSFORMED INTO A CONUNDRUM FOR CHINA

THE ARRIVAL OF U. S. S. GEORGE WASHINGTON AIRCRAFT CARRIER IN YELLOW SEA HAS TRANSFORMED INTO A CONUNDRUM FOR CHINA

Professor Saurabh Singh‘s comment on International Polity

Scholar of Domain of Knowledge Named Administrative Sciences


Dilemma of nature that may be dubbed as unique in its own kind, i.e,

?        TO SPEAK OR NOT TO SPEAK

ƒ       Should it protest angrily and aggravate ties with Washington, or

ƒ       quietly accept the presence of a key symbol of American military pre-eminence off Chinese shores

?        BACKGROUND

ƒ        The USS George Washington, accompanied by escort ships, is to take part in military drills with South Korea following North Korea’s shelling of a South Korean island.

ƒ        The Shelling on Tuesday is one of the most serious confrontations since the Korean War a half-century ago.

US George Washington - Nuclear Powered Aircraft Carrier

?           IT’S A SCENARIO WHICH CHINA HAS ALWAYS PREVENT

Only four months ago, Chinese officials and military officers shrilly warned Washington against sending a carrier into the Yellow Sea for an earlier set of exercises

Some said it would escalate tensions after the sinking of a South Korean navy ship blamed on North Korea.

Others went further, calling the carrier deployment a threat to Chinese security.

?           CHINESE BELIEVE THAT THEIR OBJECTIONS WORKED

Although Washington never said why, no aircraft carrier sailed into the strategic Yellow Sea, which laps at several Chinese provinces and the Korean peninsula.

This time around, with outrage high over the shelling, the U.S. raising pressure on China to rein in wayward ally North Korea

a Chinese-American summit in the works, the warship is coming, and Beijing is muffling any criticisms.

PROFESSOR MICHAEL RICHARDSON, Commented..,

[A visiting research fellow at Singapore’s Institute of Southeast Asian Studies]

“I think China must be quietly cursing North Korea under their breath.”

“The Scenario can very well be taken as a of the adverse Outcome of North Korea’s most recent belligerence.

Belligerence by NORTH KOREA has transformed in “HOT POTATO IN THE MOUTH SCENARIO***” for CHINA

North Korea fire made South Korea two Marrieners

North Korea fire made South Korea two Marrieners

China, as of now can neither “open the mouth nor Keep it shut”; as regards to deployment of U.S. Naval Ship George Washington, which happens to be a Nuclear Powered Aircraft Carrier, in the East China Sea,”

Chinese Foreign Ministry spokesman reiterated Beijing’s long-standing insistence that foreign navies obtain its permission before undertaking military operations inside China’s exclusive economic zone, which extends 230 miles (370 kilometers) from its coast.

The statement also reiterated calls for calm and restraint but did not directly mention the Yellow Sea or the planned exercises.

Chinese Submarines Fleet

Global Times, a nationalistic tabloid, in an editorial expressed its worries by stating  that a U.S. carrier would upset the delicate balance in the Yellow Sea, [Ignoring the fact that the George Washington has taken part in drills in those waters numerous times before.]

North Korea, not ready to come out of its belligerence, has warned that the U.S.-South Korean military drills were pushing the peninsula to the “brink of war.”

 

?        A MORE PASSIVE APPROACH SEEMS A BETTER TRADE OFF FOR CHINA

Its credibility with Washington and trading partner South Korea would get a boost

Put North Korea on notice that its actions are wearing China’s patience thin

PROFESSOR ZHU FENG, Director Peking University’s Center for International and Strategic Studies opined:

“The Chinese government is trying to send Pyongyang a signal that, if they continue to be so provocative, China will just leave the North Koreans to themselves.” He added further that “What China should do is make the North Koreans feel that they have got to stop messing around.”

 

CHINA FEARS RESORTING TO TOUGHER ACTIONS AGAINST NORTH KOREA

Chinese administration is of the view that cutting the food and fuel assistance Beijing supplies — would destabilize the isolated North Korean dictatorship, possibly leading to its collapse.

George Washington Nuclear Powered

The adverse outcome as a resultant of tougher actions against North Korea may lead to flood of refugees into northeastern China and result in a pro-U.S. government taking over in the North in very recent future.

China may also be mindful of its relations with key trading partner Seoul, strained by Beijing’s reluctance to condemn Pyongyang over the March ship sinking. Raising a clamor over upcoming drills in the wake of a national tragedy would only further alienate South Korea.

 

CHINA, PERHAPS ARE INTELLEGENT ENOUGH &, WOULD BE AWARE OF THE ACTS THAT MAY MANISFEST, IF MISTAKE AT ANY LEVEL IS COMMITTED, IN FORM OF BENEFICIAL OR  HARMFUL  TO THE INTERESTS OF CHINA.

NEW ERA ON HORIZON TO HAVE RENEWED EXCHANGES WITH WASHINGTON

  • President Hu Jintao is scheduled to make a state visit to Washington in January hosted by President Barack Obama — replete with a state dinner and other formal trappings that President George W. Bush never gave the Chinese leader.

 

  • Before that Gen. Ma Xiaotian, one of the commanders who objected to the George Washington’s deployment earlier this year, is due in Washington for defense consultations. Those talks are another step in restoring tattered defense ties, a key goal of the Obama administration.

 

Thus CHINA at MOMENT could pray alone and practice Restraints on its Defense Policy and Diplomatic Offices.

CHINESE AIRCRAFT CARRIER SHIP STILL IN PROCESS

CHINA could expect some luck also; as it may land up with few sounds reasons to ask USA to pull out it’s Aircraft carrier George Washington far away from Yellow Sea; as it may be gifted some information in the way of wiki leaks.

Whereas USA and South Korea, as on the moment are planning an artillery exercise  as part of the Whole Exercise with USA troops; the North Korea is busy arranging its array of  missiles, blaming that USA awr exercise has put the Korean Peninsula at the brink of War.

 

————-So better wait and watch; even minor laps, on the part of any party may change or dictate; the whole course of global environment in a manner as to alter the path and orbit other than current; and may be to an unthought-of manner or unimagined or unanalyzed till date. The new equation and chapter may take birth to substitute the present equation in International Relations, Trade, Economy & polity.

 

The discussion in normal context is stopping here for the time being and will be initiated further if set and patterns of variables change due to any reason.

CHINA OTHER VIEW

 

INDIA

I would love to add, before closing, that India till now is required to be on alert but not worried. India has enough might to foil any endeavor having malignancy by any neighboring nation or any lunatic national head. To defend itself, the Mother Nature by itself, has gifted India a number of Cover. Added to that resource gifted to India

Indian Aircraft Carrier

 

 

 

 

 

 

 

 

 

 

happens to KNOWLEDGE, which has added glitter gold and is going to perpetually provide India an edge over any other nation, in the form of its human resource, i.e., Citizen of India.

—————–Professor Saurabh Singh, Subject Matter: Administrative Sciences; INDIA

 

[The closing paragraph and few pictures have been added for India Audiences of my Blog, due to their status of fellow citizen.]

Indian Sindhu Vijay Submarine

Indian Sindhu Vijay Submarine

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

*** The Phrase coind by Mr. Saurabh Singh to express a situation in which “one can neither swallo nor omit the things in mouth”.

 

Always Yourd —  As Usual —- Saurabh Singh


AHEAD FROM PREVIOUS POST [Bank of Japan back in stimulus mode……]

…………….AHEAD FROM PREVIOUS POST

[i.e., Bank of Japan in Stimulus Mode]

The case of Bank of Japan and that of the Federal Reserves at USA turns to be a clear example of  two events, i.e, First being What is Meaning of Zero Interest Rate Regime and Second it demonstrates a great wide valley of interest rate deferential being created among Developed Economies on one side and Emerging Nations Economies on other side. The same was very much visible in the recently concluded IMF Meet of Finance Ministers and Central Banker of these two clear groups.

The two self styled protagonists to name United States of America for Developed Economies and the other one being China for Emerging Economy Nations, could not reach any point of consensus to overcome currency war spread across the Globe. In the ensuing blame game, on one hand USA was requesting IMF-World Bank to make and keep a through visible on currency valuation and exchange rate in China; China spread its worry and held United States of America responsible for destablinsing the economies of the nations grouped as emerging economies. China claimed that it was not only the alone case of what USA managed in Brazil, but China and India too are not being spared.

Few of nations coming under Emerging Economies out of a list of Twenty Eight now are taking the measures to start putting a tax regime on certain kind of cash inflows as well as inflows above a certain volume too. If all the emerging nations are going to be forced to adopt such measures, then very fabric of Global Markets and Globalization as process will become extinct soon and defeat the objectives of the agreements already signed in this direction. But then, this is a situation as on date, which has a very small but sure probability of  shaping out, given the behavior and turn being witnessed in the fiscal as well as monetary policies of Developed Economies.

In an effort to conclude the write up so as it could be gone through easily the is being turned to Indian Markets. Indian Markets may get saved from the damage that huge amount of Cash Inflows are capable of causing. But till the task is not over, the torchbearers at Indian Economic Infrastructure, may not afford a sound sleep.

As per the expectations and sentiments in Indian Economy at present, launch of a large number of IPOs is being expected and awaited. These IPOs may provide a cushion by working as antidotes against huge cash inflows, that may result due to the reasons of a Huge Interest Rate differential.

Its not all over, and will or may continue for longer time with or without time interval, but at the moment I would love to say—————————————————

Always Yours ————— As Usual ———————-Saurabh Singh

 

 

 

Future Business Administrators – Need Know China for Winning the Markets

Attempting to Introduce China to Individuals  With A Wish to make Career in International, trade, business and Governance

THIS COULD BE BEAUTIFUL

While most industries trend downwards in the wake of the global financial crisis, demand for designer apparel and accessories in the world’s third-largest economy is expected to grow 7% this year. According to global consulting firm Bain & Co., the sector will expand faster than any market in the world — with the possible exception of Brazil — until at least 2012.

Club Beautiful is one of many ideas that have surfaced to tap into the growing pool of upwardly mobile young Chinese with the aim of handing the demographic to advertisers on a plate. The social network, brainchild of Jesper Lodhal (above), 34, and co-founder Christian Rajkai, 39, unabashedly trumpets its desire to connect stylish people together so they can judge and be judged: it is the web-based sibling of the trendy cafes that line Fifth Avenue in New York or Oxford Street in London.

“We want to make people more beautiful and stylish. The first step is to create a community for those people to share ideas,” says Lodhal. “We are focused on the connections between people who want to become better looking or who want to share their fashion and style.”


According to the company, their audience is split between “style leaders” — the primary market — and “image seekers,” who look for some of their idols’ stardust to rub off on them. “The interesting point is that [your reception] is based not so much on your natural beauty but the effort you make,” says Lodhal. “In China, the saying goes that beauty is 30% nature and 70% nurture.”


While anyone can join Club Beautiful, the network specifically targets 20 to 35-year-olds that hold steady jobs and, in Lodhal’s words, “spend a lot of time on their appearance.” They are further encouraged to spend time on their looks by Club Beautiful, with other users able to vote on their pictures − higher scores give access to better looking people and higher profile events.

“Once you’re in, you can sign up to see who likes you, and how the opposite gender rates your profile and your pictures,” says Lodhal. “If you want to be influential you can build up your activity level, your experience in beauty and style, which you do through voting on other people and sharing style information.”

There is a certain amount of vain gloriousness attached to the concept, and it might not be one that would gain cultural acceptance in many Western markets. However, the 80s generation of Chinese consumers are distinctive because of their unashamed desire to stand out from a particularly large crowd. Around 60,000 of them have signed up to Club Beautiful since its inception last year, as well as a few thousand expats − enough to attract funding from a handful of angel investors and American IT outsourcing company Symbio Group.

While the company cut its staff of 22 down to around 12 after the economic downturn, the retained employees are, according to Lodhal, desperate to make a success of the venture because they feel excited to be part of such a pioneering project. The website has been up for just over a year, and last month was relaunched with a facelift and fresh features after Lodhal dispatched his management team into the shopping malls of Beijing and Shanghai, as well as gathering feedback from a series of focus groups.

“What we found was that the style leaders don’t connect with Kaixinwang (which offers a normal social networking service and simple internet gaming) because they see [the gaming] as a waste of time,” says Lodhal. “Users were also having trouble identifying [other] stylish people on other social networking sites. If you go to Kaixinwang then you have to browse through around 50% of profiles that are fake or partly fake.” Club Beautiful solves this problem by sending members a unique code, which they must take a picture of themselves with in order to be verified by the site’s content managers.


Ensuring the site is populated by real people adds significant value, not least because they can be guided towards real world venues and products that generate revenue. Users have the option to create events, and to screen who is invited by their classification. Events are currently entirely user-generated but Lodhal is aware of the potential for tie-ups with sponsors and clubs in the future, with current events including hook-ups at KTV and clubs like Lan and Coco Banana in Beijing.

The new content is entirely in Chinese, though an English version of the update is in the pipeline. “One of the better decisions I have made was to remove Westerners (including me) as the driving force behind product management,” Lodhal says. “Since I did, development speed doubled and user feedback improved dramatically.”


The site is, as yet, uncluttered by advertising, as Lodhal and his team are keen to avoid alienating users by forcing products down their throats that they may or may not necessarily wish to buy.

It is a risky ploy, but one that is part of a longer-term development strategy. “We are focusing on growing users; we need to add value to the database,” Lodhal says. “Then we’ll focus on stickiness and keeping people on the site. Step three is the revenue phase where we will, sometime in the next year, embark on a new venture capital round.”

Lodhal is waiting for his user base to reach a critical mass before investing in a serious marketing campaign. Obtaining a sufficient “viral factor,” as Lodhal calls it, is key to ensuring there is enough awareness of the site to maximize the benefits of an advertising drive. However, playing the long game in China carries additional risk because there are countless other entrepreneurs waiting in the wings to hijack a good idea and exploit it. While the country’s intellectual property protection laws have made considerable progress in recent years, the brouhaha in the more tightly regulated US market over who created Facebook’s original code should be enough to prompt developers of even the most niche products to bind their target audience as quickly as possible.

The company is considering a number of revenue models; from micropayments in order to acquire other users’ feedback, to pay-at-the-door events. “Then there are of course the advertisers,” Lodhal says raising his eyebrows. “There are some smart targeted advertising models out there − some of the style leaders can endorse products, for example. If I have an idol on Club Beautiful and he likes the Omega brand − I like Omega as well now.”

They are also open to the idea of a profit-sharing agreement with a site like Taobao who could directly sell products owned and showcased by Club Beautiful users.


The problem for the company is that it evidently does not have a clear idea of how it is going to make money. While existing funds may be plentiful — Lodhal would not disclose his investment capital but the lack of urgency over securing an income stream suggests he is not short of a buck or two — the company will have trouble attracting capital in the future unless it can demonstrate a functioning and successful revenue model.

Lodhal is adamant that no-one else is pioneering his idea in China, and that very few, if any, are attempting it elsewhere. Yet there is an existing website, P1, that plays upon a slightly different but related idea. Their website is the social networking equivalent of the Freemasons – potential members must convince the site’s operators that they are trendy enough to enroll, or obtain one of the restricted number of invites from the site’s 500,000 existing users. The site is emblazoned with ads from brands like Bentley and Versace.

Club Beautiful’s decision to shun direct advertising may very well have been motivated by the need to offer users a reason to steer clear of potential competitors. The network is catering to some of the world’s most sought-after consumers and it is important to make them feel special and influential or they might take their business elsewhere. However, implementing the type of viral advertising model Lodhal is toying with is easier said than done, and it is hard to envisage a high-end brand warming to the idea when the company has yet to demonstrate that its idea works any better than direct advertising.


Lodhal knows that success is not guaranteed: “It’s all untested, but it’s such a big market out there,” he says. The company is well worth keeping an eye on, but the longer it operates at a loss the harder it will be to convince investors, advertisers and sponsors that beauty truly is everything.

Always Yours — As Usual—— Saurabh Singh, India

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