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Thesis on Marketing Practices of Mutual Funds

While attempting to learn the ongoing developments in domain of Marketing of Mutual Funds I was trying to review as much research work as possible. This search resulted in visiting the websites too that were supposed to be reservoirs of Electronic Dissertations. In this search I happened to visit  Indian ETD Repository @ INFLIBNET   available at URL

TheShodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access. The repository has the ability to capture, index, store, disseminate and preserve ETDs submitted by the researchers. 

All this has been attempted with a pious objective of providing online availability of electronic theses through centrally-maintained digital repositories, not only ensure easy access and archiving of Indian doctoral theses but will also help in raising the standard and quality of research. This would overcome serious problem of duplication of research and poor quality resulting from the “poor visibility” and the “unseen” factor in research output. As per the Regulation, the responsibility of hosting, maintaining and making the digital repository of Indian Electronic Theses and Dissertation (called “Shodhganga“), accessible to all institutions and universities, is assigned to the INFLIBNET Centre. UGC Notification (Minimum Standards & Procedure for Award of M.Phil. / Ph.D Degree, Regulation, 2009) dated 1st June 2009 mandates submission of electronic version of theses and dissertations by the researchers in universities with an aim to facilitate open access to Indian theses and dissertations to the academic community world-wide.

Shodhganga” is the name coined to denote digital repository of Indian Electronic Theses and Dissertations set-up by the INFLIBNET Centre. The word “Shodh” originates from Sanskrit and stands for research and discovery. The “Ganga” is the holiest, largest and longest of all rivers in Indian subcontinent. The Ganga is the symbol of India’s age-long culture and civilisation, everchanging, ever-flowing, ever-loved and revered by its people, and has held India’s heart captive and drawn uncounted millions to her banks since the dawn of history. Shodhganga stands for the reservoir of Indian intellectual output stored in a repository hosted and maintained by the INFLIBNET Centre.

The visit to such a great reservoir finally made me land on a Thesis submitted to Department of Commerce at Maharshi Dayanand University which titled very near to the issue of my search. Since the title was so much fascinating, it forced a desire in me to go through the work done in details and thus started reading through the chapters of the electronic dissertation.

I was in awe from the very first page of it, then too I continued further, as I could not afford to take it as a joke due to it being hosted on Shodhganga Network which is known as “reservoir of Indian intellectual output”.

I am just attaching the details and URL as provided on the portal, so that you can by yourselves appreciate the research work done, submitted and finally awarded a degree from one Indian University.

Please do rate this work and provide your comments on it.

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Further details are as below:

Title: Marketing practices of mutual funds
Researcher: Batra, Mamta
Guide(s): Jain, Neelam
Keywords: Management
mutual funds
Marketing practices
Issue Date: 28-Mar-2013
University: Maharshi Dayanand University
Award Date: n.d.
Abstract: None
Pagination: 273p.
Appears in Departments: Department of Commerce
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